Hot off the back of a series of wins at the EMEA SABRE (Superior Achievement in Branding and Reputation) Awards in London, a slightly hungover Tom Beckman, ECD of Stockholm-based communications agency Prime chats to Contagious.
Watch the film above to hear Beckman's thoughts on PR, why consumers are more interested in companies than brands and
Tom is also a lecturer at Berghs School of Communication and a member of this year's Cannes Lions PR Jury...contagiousmagazine.com
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