The BuzzBubble - Interviewing advertising icons: E06 Pt 4 Val DiFebo CEO of Deutsch NY on the Buzzbubble – we discuss IKEA Guerrilla Marketing & Buzzr

Host Kevin Kelly gets personal with Val DiFebo in the Buzz-Round where we ask some rapid fire questions about her likes and dislikes, after getting deep into Michael J Fox Parkinsons Foundation and Muhammad Ali, and the IKEA street team and Guerrilla Marketing techniques in DC, and Brooklyn IKEA Store opening. Check it out! The BuzzBubble - Interviewing advertising icons

The BuzzBubble - Interviewing advertising icons: Pt 2 Val DiFebo CEO of Deutsch NY on the Buzzbubble – we discuss Kodak, Social Media & more

In Part 2 Kevin and Val continue their discussion of the Print and Prosper campaign, and the campaign crossover into user generated videos content. They then segue-way into the “digital agency as AOR” threat, Social Media, Analytics, and discuss how to use analytic data and be agile when measuring and reacting to campaign data to stay focused on sound traditional results, and move the sales needle...The BuzzBubble - Interviewing advertising icons