Leo Burnett: The Last Advertising on Earth

Mad Men provided an opportunity to delve back in time into the world that was advertising. But have you ever wondered what the future of advertising will look like?
It all depends on whether agencies will take a leaf from the pioneers of the Mad Men era and become innovators in the digital world...Leo Burnett

The BuzzBubble - Interviewing advertising icons: Pt 2 Val DiFebo CEO of Deutsch NY on the Buzzbubble – we discuss Kodak, Social Media & more

In Part 2 Kevin and Val continue their discussion of the Print and Prosper campaign, and the campaign crossover into user generated videos content. They then segue-way into the “digital agency as AOR” threat, Social Media, Analytics, and discuss how to use analytic data and be agile when measuring and reacting to campaign data to stay focused on sound traditional results, and move the sales needle...The BuzzBubble - Interviewing advertising icons

MDCPartners: FearLess QA 5/13/10 - Alex Bogusky interviews MDC Chairman & CEO Miles Nadal and Chief Innovation Officer Faris Yakob.

To view video interview please click here: justin.tv

Welcome to the Social Media Revolution!

Capital C: Tonys' Canada 3.0 Presentation

Here's some of the passion, wisdom and inspiration Tony shared in Stratford...(click link to view video)

Simon Mainwaring:#140conf LA meet-up: Social media inspiring social change

This week I had the pleasure of speaking at Jeff Pulver’s #140conf meet-up in LA. It was held in the Comedy Store on Sunset Blvd (which is why I start by kissing the stage floor to honor the Comedy Gods).

The event was remarkable because of the great information that was shared but even more so because of the spirit that inhabited the room. The event Jeff and Eric Greenspan put together epitomized the best of social media -- smart, like-minded and well-intended people coming together to see what positive change they can create. (I explore examples of ways to do this here that may be helpful.)

After Jeff and Eric spoke (click the links to see their talks), there were two other speakers that were brilliant examples of this. Angela Shelton shared her powerful personal story that started out with her trying to make a comedy film and ending up exposing a tragic culture of child trafficking here in the U.S.. It’s little wonder that the film went on to be a social media phenomenon. Then the wonderful oncologist, @krupali shared her stories about how social media has helped to provide financial assistance to cancer patients desperately in need of treatment. We then had a spontaneous demonstration of this live in the room as money poured to the front of the room from attendees to enable a sick patient to fly across the country for life saving care. Truly inspiring stuff and I’ll post links to both their videos as soon as they’re up.

For my part, I spoke about ‘Timeless Truths of the Real Time Web’ and I thought I’d share it here. Sorry if the camera angle and sound is, well, stand-up comedy-esque. In case it’s helpful, I’ve added a breakdown of the key points below with additional links to deep dives on each topic. As always, I’d love to know your thoughts.

5 CONVERGING TRENDS

i) Social media

ii) Mobile

iii) Location based systems

iv) In-store apps

v) Social web

4 FIRST PRINCIPLES OF EFFECTIVE COMMUNICATION

i) Definition

ii) Values

iii) Purpose

iv) Dialogue

3 RULES TO REMEMBER

i) Find the human in the technology

ii) When you own the relationship you own everything

iii) The successful companies of the future will be distinguished by the quality of listening.....Simon Mainwaring

Big Buzz Blog: Pt 1 Val DiFebo CEO of Deutsch NY in our Buzzbubble

Join us this week as the BuzzBubble finally features a powerful woman in advertising. CEO of Deutsch NY, Val DiFebo, our first female guest talks about her early day’s working with Mary Wells at Wells Rich Greene. She started in media, then at Deutsch 17 years ago in account services, now NY’s CEO. Donny always says he would rather hire a woman than a man, and puts his money where his mouth is.

Val and Kevin discuss, why there are still so many great, yet unrecognized women in senior positions in the advertising world, and the great men and women including Chief Media Officer Peter Gardiner who have helped her reach this point in her career.

Val is business first and a woman distant second. We get into the the Deutsch approach to integrated advertising, and get specific about the Kodak Print and Prosper campaign and activating a big idea across multiple media outlets including the video social media outlets used with Print & Prosper campaign. Big Buzz Blog